Our Values

Expect more from your insurance.

Our pledge to you

As an independent brokerage, we aim to make a positive impact on the local community and beyond. We don’t simply sell insurance policies – we sell guidance and build lasting relationships.

Our ethos is to provide the best possible service and products for your needs. From quote to claim, we’re here to support you.

We know the difference the right policy and support can make and how stressful insurance can be.

At Jukes Insurance Brokers, putting you first is a top priority. What you can expect from us is reflected in our values:

Trust and transparency

You’re trusting us with your most valuable possessions and your livelihood. We consider it an honour to represent you and act in your best interests. If our cover is not competitive, we will be open and honest about that.

Delivering excellence

Service is the cornerstone of our business. We don’t call ourselves salespeople and instead think our service sells itself. Customer care is at the heart of everything we do.

People-obsessed

Our team have been with us for many years. Over this time, we’ve built some lasting relationships with customers and insurers alike. Because of this, you can always turn to a friendly face.

The right thing

We will always do business the right way, both in the spirit and to the letter of the law. We strive to make sure you are treated fairly at all times. If something we offer isn’t needed, we won’t offer it to you. And if we can do it for less, we will.

Making it personal

We listen to your insurance needs and then listen some more. Once we’ve got what we need, we’ll go about finding you the right insurance policy, making sure you understand what you’re getting.

Community spirit

As a family-run business, we understand how important businesses are to the communities that they serve. We are proud to be a part of the communities of Bromsgrove, Worcestershire, the West Midlands and beyond, and look to play an active role in their development.