We take a look at the ways SMEs can stand out from the crowd and draw more customers into their place of business with simple changes made to their premises and offering. Combine these with the power of social media to increase awareness of your brand and ultimately, attract more custom.
Think outside the box
Consider distinctive ways to get people to visit your business. The more unique, the better. Just check with your local council if you’re thinking of doing something which would branch out into the streets or potentially affect nearby businesses.
Signage
On the high street, the front of your premises is the first thing that customers see. Make your signage memorable and compatible with your brand, ensuring that it’s immediately clear what you’re offering and what you stand for. Keep the area clean and well maintained, but remember to consider your surroundings. You don’t want to attract negative publicity for being an eyesore.
Reward loyalty
Wherever you work, loyalty schemes can be incredibly effective as customers like to know that they’re valued. Cafes, coffee shops and pubs can do this very easily by creating loyalty schemes with drinks whilst shops may need to take a more creative approach. Shop owners could consider offering a discount after the customer has spent a certain amount in the store, or you could hand out points cards or use a loyalty app.
Diversify
Consider offering other services in your venue which relate to the trade that you’re in. For example, if you’re an art supplier you could run craft classes, workshops and courses over several weeks. Pubs can offer quizzes, lend their rooms out for events and provide a space for clubs to meet. This not only draws in additional custom but it also increases awareness of your brand and offering.
Encourage people to come back
Your customers will pick up on the atmosphere that your business creates. so think about any changes you could potentially make to encourage people to return. Think about this in detail, including the volume and style of music you play. In addition to how comfy your seats are, how your employees interact with your customers and WiFi availability.
However you decide to direct new customers into your business, you need to ensure that you’re covered in the event that things don’t go to plan with an insurance policy that matches the nature and size of your business. At Jukes Insurance we can arrange your policy that does just this, simply call our friendly team on 01527 874092.
